DSM4500: Diploma in Sales and Marketing
This is a two year intensive training programme, whose objective is to equip trainees with knowledge, skills and attitudes that will enable them to implement and evaluate sales and marketing strategies to achieve organizations goals.
This course is to allow the graduate to work in a salaried or self employment. To achieve this, units such as entrepreneurship, communication skills, information and communication technology have been included.
MODULE 1
DSM 4501: Principles and Practice of Selling
DSM 4502: Principles and Practice of Marketing
DSM 4503: Economics
DSM 4504: Entrepreneurship Education
DSM 4505: Business Communication
DSM 4506: Information and Communication Technology
MODULE II
DSM 4507: Sales Management
DSM 4508: Legal Aspects in Sales and Marketing
DSM 4509: Principles and Practice of Management
DSM 4510: Quantitative Methods
DSM 4511: Public Relations
DSM 4512: Marketing Management
DSM 4513: Business Plan
MODULE III
DSM 4514: International Marketing
DSM 4515: Strategic Planning in Sales and Marketing
DSM 4516: Marketing Research
DSM 4517: Marketing Planning and Control
DSM 4518: Financial Aspects of Marketing
DSM 4519: Research Project
MINIMUM QUALIFICATIONS
- Passed relevant Craft certificate.
- Minimum qualifications are KCSE C plain or KCE Div. 2 or the equivalent and minimum C- in English and Mathematics.
FEES STRUCTURE (2019)
FULLTIME/EVENING STUDENTS
| Term | Adm
Fee |
ID | Lib | Sports | R&M | Union | Insu
rance |
Tuition | Exam | Grad
uation |
Assess | Total |
| 1 | 1,000 | 300 | 2,000 | 2,000 | 1,000 | 500 | 580 | 14,000 | 10,050 | – | 2,000 | 33,430 |
| 2 | – | – | – | – | – | – | – | 14,000 | – | – | – | 14,000 |
| 3 | – | – | – | – | – | – | – | 14,000 | 7,350 | – | – | 21,350 |
| 4 | – | – | – | – | – | – | – | 10,500 | – | – | – | 12,500 |
| 5 | – | – | – | – | – | – | – | 10,500 | 11,400 | 2,000 | – | 21,900 |
| 1,000 | 300 | 2,000 | 2,000 | 1,000 | 500 | 580 | 63,000 | 28,800 | 2,000 | 2,000 | 103,180 |
DISTANCE LEARNING STUDENTS
|
Term |
Adm Fee |
ID |
Lib |
w/shop | R&M | Union | Insu
rance |
Tuition |
Exam |
Gradu
ation |
Assess |
Total |
|
1 |
1,000 |
300 |
2,000 |
6,000 | 1,000 | 500 | 580 |
14,000 |
10,050 | – | 2,000 | 37,430 |
|
2 |
– |
– |
– |
– | – | – | – |
14,000 |
– |
– | – | 14,000 |
|
3 |
– |
– |
– |
– | – | – | – |
14,000 |
7,350 |
– | – | 21,350 |
|
4 |
– |
– |
– |
– | – | – | – |
10,500 |
– | – | – | 12,500 |
|
5 |
– |
– |
– |
– | – | – | – |
10,500 |
11,400 |
2,000 | – | 21,900 |
|
|
1,000 | 300 | 2,000 | 2,000 | 1,000 | 500 | 580 | 63,000 | 28,800 | 2,000 | 2,000 | 107,180 |