DSM 4500: DIPLOMA IN SALES AND MARKETING (KNEC)


MODULE 1

DSM 4501: Principles and Practice of Selling
DSM 4502: Principles and Practice of Marketing
DSM 4503: Economics
DSM 4504: Entrepreneurship Education/ Business plan
DSM 4505: Business Communication
DSM 4506: Information and Communication Technology

 MODULE II

DSM 4507: Sales Management
DSM 4508: Legal Aspects in Sales and Marketing
DSM 4509: Quantitative Methods
DSM 4510: Public Relations
DSM 4511: Marketing Management
DSM 4512: Field Practicum

MODULE III

DSM 4513: International Marketing
DSM 4514: Strategic Planning in Sales and Marketing
DSM 4515: Marketing Research
DSM 4516: Marketing Planning and Control
DSM 4517: Financial Aspects of Marketing

DSM 4518: Principles and Practice of Management
DSM 4519: Research Project