CSM 800 CERTIFICATE IN SALES AND MARKETING (KNEC)
This is a one and half year programme whose objective is to equip students with knowledge ,skills and attitudes required to effectively carry out selling and marketing services as a Sales and Marketing Assistant .
The following modules/units will be covered;
UNITS
MODULE 1
CSM 1001: Principles and Practices of Selling
CSM 1002: Principles and Practices of Marketing
CSM 1003: Communication Skills
CSM 1004: Information Communication and Technology
CSM 1005: Entrepreneurship Education/ Business plan
CSM 1006: Book Keeping and Accounts
MODULE 11
CSM 1007: Consumer Behavior
CSM 1008: Marketing Communication
CSM 1009: Introduction to Law
CSM 1010: Economics
CSM 1011: Research Methods/Project
CSM 1012: Field Practicum
QUALIFICATIONS
- Minimum qualifications are KCSE D plain or KCE Div. 3
- Pass in relevant Artisan course