CSM 800 CERTIFICATE IN SALES AND MARKETING (KNEC)


This is a one and half year programme whose objective is to equip students with knowledge ,skills and attitudes required to effectively carry out selling and marketing services as a Sales and Marketing Assistant .

The following modules/units will be covered;

UNITS

MODULE 1

CSM 1001: Principles and Practices of Selling
CSM 1002: Principles and Practices of Marketing
CSM 1003: Communication Skills
CSM 1004: Information Communication and Technology
CSM 1005: Entrepreneurship Education/ Business plan
CSM 1006: Book Keeping and Accounts

MODULE 11

CSM 1007: Consumer Behavior
CSM 1008: Marketing Communication
CSM 1009: Introduction to Law
CSM 1010: Economics
CSM 1011: Research Methods/Project
CSM 1012: Field Practicum

QUALIFICATIONS

  • Minimum qualifications are KCSE D plain or KCE Div. 3
  • Pass in relevant Artisan course