MASTER THE TRAINING AND EXPERIENCE THE REWARDS

DSM 4500: DIPLOMA IN SALES AND MARKETING

This is a two year intensive training programme, whose objective is to equip trainees with knowledge, skills and attitudes that will enable them to implement and evaluate sales and marketing strategies to achieve organizations goals.
This course is to allow the graduate to work in a salaried or self employment. To achieve this, units such as entrepreneurship, communication skills, information and communication technology have been included.

MODULE 1

DSM 4501: Principles and Practice of Selling
DSM 4502: Principles and Practice of Marketing
DSM 4503: Economics
DSM 4504: Entrepreneurship Education
DSM 4505: Business Communication
DSM 4506: Information and Communication Technology

 MODULE II

DSM 4507: Sales Management
DSM 4508: Legal Aspects in Sales and Marketing
DSM 4509: Principles and Practice of Management
DSM 4510: Quantitative Methods
DSM 4511: Public Relations
DSM 4512: Marketing Management
DSM 4513: Business Plan

MODULE III

DSM 4514: International Marketing
DSM 4515: Strategic Planning in Sales and Marketing
DSM 4516: Marketing Research
DSM 4517: Marketing Planning and Control
DSM 4518: Financial Aspects of Marketing
DSM 4519: Research Project

MINIMUM QUALIFICATIONS

  • Passed relevant Craft certificate.
  • Minimum qualifications are KCSE C plain or KCE Div. 2 or the equivalent and minimum C- in English and Mathematics.

FEES STRUCTURE

FULLTIME/EVENING STUDENTS


Term

Adm Fee

ID

Lib

Field Trip

Caution

Tuition

Exam

Assess

Total

1

1,000

300

2,000

2,000

1,000

10,500

-

-

16,800

2

-

-

-

-

-

10,500

6,000

1,500

18,000

3

-

-

-

-

-

10,500

-

-

10,500

4

-

-

-

-

-

10,500

-

-

10,500

5

-

-

-

-

-

10,500

6,000

1,500

18,000

6

-

-

-

-

-

10,500

-

-

10,500

7

-

-

-

-

-

10,500

6,000

-

16,500

8

-

-

-

-

-

10,500

-

-

10,500

 

 

 

 

 

DISTANCE LEARNING STUDENTS

Term

Adm fee

ID

Lib

Caution

Tuition

Exam

Assess

W/shop

Total

1

1,000

300

2,000

1,000

10,500

-

-

-

14,800

2

-

-

-

-

10,500

6,000

1,500

1,500

19,500

3

-

-

-

-

10,500

-

-

-

10,500

4

-

-

-

-

10,500

-

-

1,500

12,000

5

-

-

-

-

10,500

6,000

1,500

1,500

19,500

6

-

-

-

-

10,500

-

-

-

10,500

7

-

-

-

-

10,500

6,000

-

1,500

18,000

8

-

-

-

-

10,500

-

-

-

10,500